Registration, Breakfast & Networking
Breakfast is sponsored by Corporate Recruiters
A warm welcome will be held in the Reliance Theatre.
How to Win at Category Design as a Product Team
The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design and product design in tandem to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category as Unbounce transitioned from a landing page builder to a multi-product conversion intelligence platform. She will provide insights on how to bring customer development, category creation, and product innovation together into one cross-functional strategy to drive success in category creation.
We will be live streaming this, you can sign up to watch it live here.
→ Definition of Done — Understanding Engineering Deliverables As a Product Person ◆ Victoria Grey ◆ Rennie Hall
→ Entrepreneurship - should we apply for the incubator or accelerator at UBC, and how can we get accepted? ◆ Chang Han ◆ A1010
→ Using Tiktok for customer discovery and user acquisition ◆ Kushank Aggarwal ◆ Boardroom
→ How To Experiment In A Zero Failure Environment - Move fast and NOT break things ◆ Tom Alterman ◆ Reliance Theatre
→ How to give a captivating & memorable demo as a PM! ◆ Lena Sesardic ◆ Rennie Hall
→ Product Risk Management - Assess, Treat, and Monitor ◆ Kul Sharma ◆ A1010
Lunch is sponsored by IncrementOne
→ What’s best for my PM career and my life: Big Tech or Start-up? ◆
Drew, Paul, Chris ◆ Reliance Theatre
→ Learnings from the first year of implementing Product Operations ◆
Kevin Yuan ◆ Rennie Hall
→ How can all product people make a difference in climate? ◆ Brett Gilmour ◆ A1010
→ Recruiting Roundup ◆ Boardroom
→ Resetting direction of technology-centric company ◆ John Hawkins, Alan Albert, Partho Ghosh ◆ Reliance Theatre
→ From an employee to a founder and a tech business owner ◆ Yoni Tzafrir ◆ Rennie Hall
→ How do you assess multiple opportunities to choose a beachhead market? ◆ Chang Han ◆ A1010
→ Mentor Mashup ◆ Boardroom
→ Are Persona's a four letter word? ◆ Katja Macura & Hsinyu Kuo ◆ Reliance Theatre
→ Building Product & Growth Teams for Newsrooms ◆ Michelle Chan ◆ Rennie Hall
→ How to land a role at a major tech company ◆ Paul Save ◆ A1010
→ How we built an experimental culture & used it to 10X IntelliCode usage in Visual Studio ◆ Aaron Yim ◆ Boardroom
The closing remarks will be held in the Reliance Theatre.