28 May 2022, Emily Carr University of Art + Design, Vancouver
It is the premier event for product managers, designers, and marketers to share ideas, learn from industry experts, and network with each other.
ProductCamp is an unconference, meaning that it is FREE to you! Your only cost is your participation – bring your ideas, lead a session in your area of expertise, facilitate a round table discussion, network, or volunteer.
It's a great opportunity to meet professional product managers, product designers, and product marketers from Vancouver.
Submit a topic, get voted up, and share your expert knowledge, or learn and discuss topics presented by other industry experts.
Not only are the sessions very informative, but every year a new keynote speaker comes to share their expertise with the community.
Get to know people, share ideas, munch on some snacks, and if you make it to the afterparty early enough you might even get a free beer!
Share, learn, connect
Learn from industry experts, share your knowledge, add to the conversation, and make new friends
Tamara Grominsky, Chief Strategy Officer @ Unbounce
Tamara Grominsky is a product marketing leader with expertise in PLG go-to-market motions. She helps companies unlock their growth potential by identifying their winning segments, pricing model and category strategy. Currently, she is the Chief Strategy Officer at Unbounce where she leads product marketing and product management.
A warm welcome will be held in the Reliance Theatre.
Tamara Grominsky
How to Win at Category Design as a Product Team
The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design and product design in tandem to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category as Unbounce transitioned from a landing page builder to a multi-product conversion intelligence platform. She will provide insights on how to bring customer development, category creation, and product innovation together into one cross-functional strategy to drive success in category creation.
Follow Tamara on Twitter, or connect with her on LinkedIn.
We will be live streaming this, you can sign up to watch it live here.
