SCHEDULE DETAILS Event Schedules
08.00- 08.45 AM
Registration, Breakfast & Networking
Breakfast is sponsored by Corporate Recruiters
08.45 - 09.15 AM
A warm welcome will be held in the Reliance Theatre.
09.15 AM - 10.00 AMTamara Grominsky
How to Win at Category Design as a Product Team
The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design and product design in tandem to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category as Unbounce transitioned from a landing page builder to a multi-product conversion intelligence platform. She will provide insights on how to bring customer development, category creation, and product innovation together into one cross-functional strategy to drive success in category creation.
We will be live streaming this, you can sign up to watch it live here.
10.15 AM - 11.00 AM
10AM Sessions→ How to Create a Product Office ◆ Dave Sharrock ◆ Reliance Theatre
→ Definition of Done — Understanding Engineering Deliverables As a Product Person ◆ Victoria Grey ◆ Rennie Hall
→ Entrepreneurship - should we apply for the incubator or accelerator at UBC, and how can we get accepted? ◆ Chang Han ◆ A1010
→ Using Tiktok for customer discovery and user acquisition ◆ Kushank Aggarwal ◆ Boardroom