SCHEDULE DETAILS Event Schedules

  • 08.00- 08.45 AM

    Registration, Breakfast & Networking

    Breakfast is sponsored by Corporate Recruiters

  • 08.45 - 09.15 AM

    Opening Remarks

    A warm welcome will be held in the Reliance Theatre.

  •  Tamara Grominsky 09.15 AM - 10.00 AM
    Tamara Grominsky

    Keynote Presentation

    How to Win at Category Design as a Product Team

    The strategic secret behind the most successful companies is not simply product innovation or a disruptive business model - it's category creation. The highest growth companies leverage the power of category design and product design in tandem to increase their chance of product-market fit and build differentiation. In this session, Tamara will share her own experience building a new category as Unbounce transitioned from a landing page builder to a multi-product conversion intelligence platform. She will provide insights on how to bring customer development, category creation, and product innovation together into one cross-functional strategy to drive success in category creation.

    Follow Tamara on Twitter, or connect with her on LinkedIn.

    We will be live streaming this, you can sign up to watch it live here.

  • 10.15 AM - 11.00 AM

    10AM Sessions

    How to Create a Product Office ◆ Dave Sharrock ◆ Reliance Theatre

    → Definition of Done — Understanding Engineering Deliverables As a Product Person ◆ Victoria Grey ◆ Rennie Hall

    → Entrepreneurship - should we apply for the incubator or accelerator at UBC, and how can we get accepted? ◆ Chang Han ◆ A1010

    → Using Tiktok for customer discovery and user acquisition ◆ Kushank Aggarwal ◆ Boardroom

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